Global unveiling at IAA Mobility 2025.

Concept THREE was unveiled to the world at IAA Mobility 2025 in Munich. As the first compact EV concept in the IONIQ EV family, it’s the next step in our electrification journey – signalling our expansion into a new vehicle category to compliment our existing range of midsize and large EVs.

Hyundai Concept THREE on a moon-like surface under a starry sky, with detailed yellow-accented wheels.

Concept THREE embodies our vision of delivering mobility that is practical, accessible and emotionally resonant.

- Xavier Martinet, President and CEO of Hyundai Motor Europe. -

Exploring steel as a sculptural medium.

Concept THREE showcases a bold expression of our Art of Steel design language, capturing emotional sculpting and dynamic forms to redefine the identity of compact EVs. The car’s interior prioritises intuitive design and ergonomic ease, ensuring comfort and focus for the driver while enabling seamless lifestyle integration.

Art of Steel.

Inspired by the way steel bends and flows, the body features sculpted surfaces, clean intersections and distinctive character lines that emphasise both motion and precision. 
Hyundai Concept THREE viewed from above in a dimly lit setting, showcasing its sharp lines, wide stance, and yellow alloy wheels.

The Aero Hatch silhouette.

The Aero Hatch silhouette gives Concept THREE its eye-catching profile. It features a pushed-forward cowl for unique EV-specific proportions and a sporty stance, while the smoothly flowing roofline enhances both aerodynamic efficiency and visual appeal. 

Explore social news on the Concept THREE

Customizable Experience

Furnished Space.

Hyundai designs its interiors to be welcoming, furnished spaces that relax and restore both drivers and passengers. Dedication to the smallest detail and uncompromising craftsmanship create harmonious environments that elevate the entire mobility experience.

Who is Mr. Pix?

Mr. Pix is a symbolic character integrated throughout the car to evoke curiosity and emotional connection, offering playful storytelling through hidden ‘Easter eggs’ and interactive design elements.

So how does a vision like this take shape?

Compact in footprint but striking in form, the Concept THREE embodies Hyundai’s new ‘Art of Steel’ design language. More than a styling exercise, it’s a statement of intent: mobility that is democratic and emotional, functional and forward-thinking.
Hyundai Concept THREE parked in a colorful, block-like environment with a person partially visible in the foreground.

A New Chapter for Compact Mobility.

Urban mobility is constantly evolving, making Concept THREE more relevant than ever. More than just a study, Concept THREE offers a fascinating look into the future of compact, sustainable mobility and how we move through cities.
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