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It's the dawn of a new Hyundai.
It’s Hyundai, by the way.
In 2023, you witnessed the dawn of a new Hyundai in the UK and 2024 continues this evolution. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.
The campaign raises awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.
From £407.78 per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £4,893.36 initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated
From £406.80 per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £4,881.6 initial rental*
IONIQ 5 Advance 84 kWh 228 PS RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £426 per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £5,112 initial rental*
IONIQ 5 Premium 84 kWh 228 PS RWD
- LED Headlights with Intelligent Front Lighting System
- Seat Trim - Part Cloth and Leather
- V2L - Vehicle to Load - Inside
- V2L - Vehicle to Load - Inside
- Smart Electric Tailgate - Hand's Free Opening Function
From £393.73 + VAT per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £2,362.38 + VAT initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated
From £395 + VAT per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £2,370 + VAT initial rental*
IONIQ 5 Advance 84 kWh 228 PS RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £413 + VAT per month.
Including a £1,500 saving with the Hyundai Electric Grant*
Plus £2,478 + VAT initial rental*
IONIQ 5 Premium 84 kWh 228 PS RWD
- LED Headlights with Intelligent Front Lighting System
- Seat Trim - Part Cloth and Leather
- V2L - Vehicle to Load - Inside
- V2L - Vehicle to Load - Inside
- Smart Electric Tailgate - Hand's Free Opening Function