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It's the dawn of a new Hyundai.
It’s Hyundai, by the way.
In 2023, you witnessed the dawn of a new Hyundai in the UK and 2024 continues this evolution. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.
The campaign raises awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.
Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.
0% APR Available and £1,000 towards your deposit*
Eligible for £1,500 Hyundai Electric Grant ‡.
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
4.9% APR Representative and £2,000 towards your deposit^
Eligible for £1,500 Hyundai Electric Grant ‡.
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
0% APR Available and £1,000 towards your deposit*
Eligible for £1,500 Hyundai Electric Grant ‡.
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
4.9% APR Representative and £2,000 towards your deposit^
Eligible for £1,500 Hyundai Electric Grant ‡.
IONIQ 5 Advance 63 kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
Available from £1,499 Advance Payment**
IONIQ 5 Advance 63kWh RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £374.44 per month
Plus £4,493.28 initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated
From £320.40 per month
Plus £3,844.80 initial rental*
IONIQ 5 Advance 63 kWh 170 PS RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £361.20 per month
Plus £4,334.40 initial rental*
IONIQ 5 Premium 63 kWh 170 PS RWD
- LED Headlights with Intelligent Front Lighting System
- Seat Trim - Part Cloth and Leather
- V2L - Vehicle to Load - Inside
- Smart Electric Tailgate - Hand's Free Opening Function
- Rear Door Blinds - Manual
From £361.95 + VAT per month
Plus £2,171.70 + VAT initial rental*
IONIQ 5 Ultimate 84 kWh 228 PS RWD
- Head Up Display (HUD)
- Inside Rear View Mirror - Electrochromic and Digital
- Speakers - BOSE Premium Audio - Seven Speakers + One Subwoofer
- Front Seats - Ventilated
- Rear Seats (Outer) - Heated
From £311 + VAT per month
Plus £1,866 + VAT initial rental*
IONIQ 5 Advance 63 kWh 170 PS RWD
- 19" Alloy Wheels
- 12.3'' Touchscreen Satellite Navigation with Bluelink, LIVE services and Mapcare
- Heat Pump
- Heated Steering Wheel
- Seat Trim - Cloth
From £350 + VAT per month
Plus £2,100 + VAT initial rental*
IONIQ 5 Premium 63 kWh 170 PS RWD
- LED Headlights with Intelligent Front Lighting System
- Seat Trim - Part Cloth and Leather
- V2L - Vehicle to Load - Inside
- Smart Electric Tailgate - Hand's Free Opening Function
- Rear Door Blinds - Manual